New York CITY


Brooklyn like a new yorker


Press Release in English In Spanish

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—Brooklyn’s new travel guide showcases the borough’s extraordinary multicultural appeal and most authentic experiences, with information on hotels, attractions, restaurants, art, culture and neighborhoods—

—The launch of the New Brooklyn Guide kicks off the new ‘Get Local NYC’ campaign, where Mayor Eric Adams and NYC & Company highlight the wonderful tourism experiences of the five boroughs—

—Upcoming travel guides will be dedicated to highlighting the wide range of tourism opportunities in the boroughs of the Bronx, Manhattan, Staten Island and Queens in the coming months—

New York City, March 30, 2022 — NYC & Company, the official destination marketing organization and convention and tourism bureau for the five boroughs of New York City, today announced the new ‘Get Local NYC’ campaign. or its Spanish equivalent ‘Vuélvete neoyorko’, during the first annual meeting in three years.

The groundbreaking initiative kicks off with the launch of a new Brooklyn travel guide, Brooklyn Like a New Yorker, which invites visitors to experience the borough like a New Yorker. Subsequent travel guides, to appear, will be dedicated to covering explorations in the Bronx, Manhattan, Staten Island and Queens, highlighting one borough each month.

As more visitors return, NYC & Company remains committed to the five-borough narrative, ensuring all New York City communities benefit from the long-awaited return of tourism. For more details, visit

“A visit to Brooklyn is a unique experience, whether it’s strolling under the cherry blossoms at the Brooklyn Botanic Garden or grabbing a hot dog from Nathan’s Famous on the Coney Island Boardwalk,” said Fred Dixon, President and CEO. of NYC & Company.

“From world-class artwork at the Brooklyn Museum, to black-owned businesses in Little Caribbean and Bedford-Stuyvesant, Brooklyn is a spectacular place to sightsee, eat, shop and experience city life. of New York, just like New Yorkers do. We welcome “Brooklyn Like a New Yorker” to the world.

Fred Dixon, Chairman and CEO of NYC & Company.


Just a subway, taxi, or ferry ride from Manhattan, Brooklyn offers everything from world-famous sites like Coney Island and the Brooklyn Bridge, to welcoming neighborhoods where visitors can learn about African-American history, enjoy authentic ethnic food and marvel at the beautifully preserved architecture from the late 19th and early 20th centuries. Brooklyn is also the city’s most populous borough, home to 2.7 million people, including the city’s new mayor, Mr. Eric Adams, who owns a home in Bedford-Stuyvesant.

Please find the full content of the press release in the attached file.

Thank you and we remain very attentive to any question,

Adriana Aristizábal

Consultant & Spokesperson

US Hispanic Market

NYC & Company

810 Seventh Ave, 3rd fl

New York, NY 10019
M +1.917.833.0103

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NYC & Company is the official destination marketing organization for the five boroughs of New York City.

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