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Embracing AI Technology to Enhance Our Work in 2023

By Rene Mandeville

Chief Marketing Officer at iVoice Communications

Throughout my career,  I have always been intrigued by the power of technology to shape the way we do business. Today, I want to talk about the role of AI in shaping the future of public relations at iVoice and how our PR professionals can embrace these technologies to enhance our work.

We clearly see the opportunity to automate many routine tasks, such as media monitoring and analysis, so that our PR professionals can focus on more strategic work such as further developing relationships with key stakeholders and global media partners, creating compelling content, and managing crisis communications.

This will allow us to improve the overall efficiency and effectiveness of PR while allowing us to focus on higher-level tasks that require human skills such as empathy, creativity, and strategy. 

In addition to these automation benefits, we are developing ways to enhance the measurement and evaluation of PR efforts, providing more data-driven insights into the impact and effectiveness of campaigns. This will help us better understand what is working and what isn’t, allowing us to work with our customers to adjust our strategies accordingly.  

At the same time, it’s important to note that we strongly believe that AI technology is not a replacement for human skills and judgment. PR is a people-centered industry, and the human touch will always be an essential aspect of what we do. That’s why we see AI as a tool to augment our work, not replace it.

In conclusion, the future of PR is bright and filled with endless possibilities. By embracing AI technology, we will continue to evolve and seek ways to improve our efficiency, effectiveness, and impact while allowing us to focus on the human skills that make our work so valuable.

I am excited to see how this technology will continue to shape our industry and I look forward to the opportunities that lie ahead for iVoice and our customers. 

Stay tuned and stay in touch!

Rene Mandeville

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