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Laura Baldwin Fuentes


Laura Baldwin Fuentes, a pioneer in the CBD industry and a respected leader in health and wellness, now brings her wealth of experience to iVoice Communications as a consultant. As the co-founder of Green Roads, one of the nation’s foremost CBD product manufacturers, Laura’s vision and expertise were instrumental in the company’s rise to prominence. Her role as CEO from 2013 to 2021 saw her leading the company and innovating with proprietary formulations and products.

Laura’s decade-long leadership in the hemp industry is marked by her deep knowledge in regulatory compliance, media relations, and crisis management. She is also known for her skill in content creation and building strong connections through social media and influencer partnerships. A trailblazer in consumer safety and transparency, Laura was pivotal in ensuring Green Roads was among the first to adopt independent lab testing for all products, setting a new standard in the industry.

Beyond her corporate achievements, Laura’s commitment to health and wellness has been a personal mission. She continues to explore and develop holistic health solutions, focusing on plant-based formulations, adaptogens, and essential oils.

Before her impactful tenure at Green Roads, Laura Fuentes laid a robust groundwork in the healthcare sector, amassing over 25 years of experience as a licensed compounding pharmacist. Her academic journey, rooted at Nova Southeastern University, set the stage for her remarkable career. Laura’s significant contributions to health and wellness have not gone unnoticed; she was honored as one of Forbes’ 50 Over 50 in 2021, a testament to her influence and expertise. As a prominent voice in the industry, Laura has imparted valuable insights on esteemed platforms such as CBS Sunday Morning, Yahoo Finance, and NPR, further cementing her status as a respected thought leader.

At iVoice Communications, Laura’s unique blend of experience and innovative thinking in health, wellness, and business strategy will undoubtedly be a valuable asset. She is also actively engaged in community development as a member of the Community Leadership Council at Nova Southeastern University, demonstrating her dedication to fostering growth and development in various sectors.

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