New York CITY


NYC & Company launches second episode of ‘local legends’ video series, promoting the five boroughs through the lenses of notable new yorkers

NYC & Company Releases The Series’ Second Episode Today Featuring Hector Espinal Jr, a Proud Latino and Washington Heights Native Who Started His Own Running Community—

New York City (January 25, 2023) – NYC & Company, the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, announced the latest addition to Local Legends, a new documentary-style video series highlighting notable New Yorkers and their perspectives on some of the City’s most vibrant and culturally rich neighborhoods. The six-minute episode, released today, features Hector Espinal Jr, co-founder of the running club We Run Uptown (WRU Crew), exploring his favorite places in the Latino-centric neighborhood of Washington Heights.

In this video, Hector Espinal Jr connects with other locals, shows off the green spaces and stunning views from J. Hood Wright Park and talks about why bodegas are the cornerstones of any predominantly Latino neighborhood in NYC. Espinal also visits Malecon, a family-owned restaurant preserving Dominican culture and culinary traditions, and takes us to his running club’s headquarters at Locksmith Bar.

Check out the newest Local Legends series here and get inspired to explore Washington Heights:

“Our new video series, Local Legends, offers an opportunity to showcase the rich and diverse cultures found across the five boroughs, through the lenses of New Yorkers. We are proud to highlight Washington Heights in our second episode, encouraging locals and travelers to explore the neighborhood’s unique and dynamic Latino heritage,”

Said NYC & Company President and CEO Fred Dixon.

For more ways to experience Latino communities across NYC, visit NYC & Company’s content hub The Latino Experience in NYC, a broader and ongoing five-borough platform launched in June 2021 that spotlights Latino heritage and culture throughout the five boroughs. The platform features businesses and visitor experiences in neighborhoods including Manhattan’s East Harlem and Washington Heights and Brooklyn’s Bushwick, as well as new Culture Guides promoting Uruguayan, Colombian, Brazilian and Peruvian culture in NYC, with itineraries in Ridgewood, Sunset Park and Corona, and a Mexican culture guide, among other content.

The Latino Experience in NYC is also home to Rising Stars of the Latino Community, which tells the stories of Latino small-business owners and community leaders across the five boroughs.

About NYC & Company:
NYC & Company is the official destination marketing organization and convention and visitors bureau for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in New York City, visit

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