FOR IMMEDIATE RELEASE AUGUST 26, 2022
Onefifty Acquires Latin American Documentary PRIMERA for HBO MAX.
The film is directed and produced by Vee Bravo, with New York-based filmmakers Kevin Lopez and Catherine Gund serving as producers.
PRIMERA documents the 2019-20 social uprising in Chile that saw millions of people take to the streets to demand a new constitution–written by everyday people–that guarantees dignified healthcare, education, and pensions for all. The film offers an immersive look at the year-long process through the experiences of working-class parents who push the government to hold a national plebiscite, in spite of violent police repression and the looming threat of Covid-19. The HBO MAX premiere on September 4, 2022 will coincide with the date. Chileans will vote on the new constitution.
“As someone who was displaced by Chile’s violent dictatorship during the 80s, I could not sit by the sidelines and watch my people suffer. Initially, when the student protests began, my goal was to cover the atrocities committed by the military. I never thought this would turn into a revolution, much less a film. I’m glad I stayed the course and told the story. We’re thrilled that HBO Max will now help get it to the rest of the world.”
“We were an early supporter of the film, prior to its theatrical release,” said Axel Caballero, VP of Artistic and Cultural Innovations & Head of OneFifty. “It is an honor to continue to share this powerful story of everyday Chileans wanting to see a change in government and who became leaders in the movement.”Axel Caballero, VP of Artistic and Cultural Innovations & Head of OneFifty
PRIMERA received an artist grant from OneFifty, which supported the development of Primera in its early stages, as well as strategic marketing and promotions to amplify the 2021 run in theaters. The deal was negotiated by Leslie Cohen, Senior Vice President of Acquisitions for HBO Max.
OneFifty represents the natural complement to the industry-leading work of Warner Bros. Discovery and its brands HBO, HBO Max, Discovery Channel, discovery+, CNN, DC, Eurosport, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros.
Pictures, Warner Bros. Television, New Line Cinema, Cartoon Network, Adult Swim, Discovery en Español, Hogar de HGTV and others. Inspired by the nearly 100-year tradition of innovation at our company, OneFifty serves as the content elevation hub for Warner Bros. Discovery, and as an artist studio where content innovation happens, seeking to amplify the best, most compelling, untold, and artist-forward stories to audiences. For more information, please visit https://onefifty.com/.
HBO MaxTM is a streaming platform that offers best in class quality entertainment, delivering the greatest array of series, movies and specials for audiences of all ages from the iconic brands of HBO, Warner Bros., and DC, as well as Max Originals, blockbuster films, and beloved kids and family content. The platform launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. Currently available in 61 countries, HBO Max began its global rollout launching in markets across Latin America and the Caribbean last summer, followed by European launches in the Nordics, Iberia, the Netherlands and Central and Eastern Europe.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit https://wbd.com/
Warner Bros. Discovery